You open a webshop on your phone. You see a white screen. One second passes... two seconds... three... you are gone, right? In 2026, online shoppers are more impatient than ever. Speed is no longer a nice-to-have; it is the foundation of profitability.

The hard numbers: every second matters

When we say slow performance costs revenue, we are not guessing. The data from major platforms is clear.

The 53% line: 53% of mobile visitors leave after 3 seconds of loading. (Google/SOASTA)

Conversion killer: 1s load time = 3x higher conversion than 5s. (Portent)

Amazon effect: every 100ms delay costs 1% revenue. (Amazon)

Conclusion: if your store runs at around 4 seconds, a large part of your marketing budget disappears before shoppers even see the checkout button.

The central database problem

Traditional stores render from a central server. Every click waits for server response, database queries and HTML generation. The more plugins, the heavier the chain.

More apps means more latency. More themes means bigger bundles. Visitors wait, you lose revenue.

The solution: edge architecture (Sitedesk Engine)

We deploy your store on Cloudflare Edge. Not one server, but thousands of nodes close to your visitors. Assets are already near the customer and data is served instantly.

Headless speed: frontend and Sheets backend are decoupled for pure performance.

The math: what does 0ms deliver?

Current situation (4s)

  • Visitors: 5,000
  • Average order value: EUR 60
  • Conversion: 1.5%
  • Monthly revenue: EUR 4,500

With Sitedesk Edge (0ms feel)

  • Visitors: 5,000
  • Average order value: EUR 60
  • Conversion: 2.2% (conservative)
  • Monthly revenue: EUR 6,600

Result: +EUR 2,100 per month (+EUR 25,200 per year) from technology alone.

Why Sitedesk is the logical investment

A new webshop is often treated as a cost. We see it as removing a major bottleneck. Our Pilot Deal pays back quickly and removes technical stress.

No server maintenance. No slow admin dashboards: manage everything in Google Sheets. We are your tech team: we build, maintain and optimize.

Ready for 0ms? Here is how we do it

Speed is the difference between winning and losing. Want to know how much revenue you are leaking today? Book a free speed check or send us a WhatsApp message.

Pilot Deal: 0ms or nothing

EUR 1,000 one-time, EUR 150 p/m. Includes hosting, unlimited support and continuous development. Typically pays back in month one.

Plan your speed checkWhatsApp now

Published by Sitedesk Performance Lab — We build the fastest edge e-commerce infrastructure.